DouYu is the largest game-centric live streaming platform in China and a pioneer in the esports value chain. We operate our platform on both PC and mobile apps, through which users can enjoy immersive and interactive games and entertainment live streaming.
Our comprehensive streamer development system has allowed us to establish a deep pool of top streamers. This deep pool, together with their high quality streaming content, successfully differentiate our platform from others, allowing us to continuously attract, engage and retain viewers.
As one of the first game-centric live streaming platforms to make the foray into esports, we are strategically positioned to benefit from the proliferation of the esports industry in China. Through strategic investments in and collaborations with a variety of participants across the esports value chain, we have gained coveted access to premium esports content. We also organize our own tournaments and produce exclusive esports content, which further attracts users and improves their stickiness.
We have also built a powerful proprietary technology infrastructure and big data analytical capabilities, which enable us to gain unique viewer insights, provide superior user experience and enhance our value proposition to advertisers and esports partners.